Jan 16, 2026
Employer Branding 101: Why It’s Necessary for Organizations
Branding is a term that many companies are familiar with. But, not many are familiar with employer branding. So, in this blog post, we'll delve into what is employer branding and why brands must leverage it, and the most important aspect of how brands use it. Let's begin by addressing “What is Employer Branding”?
What is Employer Branding?
It is branding that serves two very specific purposes.
One is to communicate a highly unified message (visually and textually) to your employees. This ensures that when you share something with your employees, they know that it comes from their employer, ie., the brand they work for.
The second reason why employer branding is important is that it creates the framework to adopt and follow the same tonality (again, in visuals and communications) when positioning your brand as a potential employer.
What does this mean? If you have a very professional work environment but you showcase a vibrant work environment that's eventful, it becomes incongruous with your organisation’s reality.
The Litmus Test for Employer Branding
If your present employees see it, how likely are they to recognize it as coming from your brand and how likely are they to agree with it as being true? That’s the factor that decides whether your employer branding is true to your actual brand.
Assess whether your employees’ experience with your brand reflects what you've communicated? If it seems untrue to your current employees, then it's time to revise your employer branding.
Essentially, employer branding is branding that positions you as an employer to both current and future employees.
Employer Branding Statistics: The HR Perspective
This is why almost 60% of employers surveyed by Beamrey stated that employer branding is a key consideration when developing organisational HR strategy (a). Another statistic reveals that over 85% HR professionals have seen that recruitment is carrying undertones of marketing(b).
Consider this: your brand is in a noisy marketplace - not one where you are trying to get the attention of your client/customer, instead it is - one where you’re vying to grab the attention of employees who might be a good fit for your organisation.
What is the implication of this for an organisation as an employer? What could this mean for you as an employer? Your employer brand is being scrutinised by your current and potential employees. They are looking for an employer whose message in this loud marketplace shouts to them without shouting at them. They want an employer who has a message, tone of voice and visual sensibility that immediately hooks them.
To achieve this, you need to strategically invest your dollars in employer branding activities. Sometimes, this can be a challenge. That’s when you should consider bringing onboard an employer branding consultancy or employer branding agency that can direct and accelerate your efforts.
Employer Branding Statistics: The Employee Perspective
Let’s quickly explore a little more in detail “what is the purpose of employer branding?” How can it serve your organisation? To understand this better, let's look at some employer branding metrics that shows you what potential employees look for when considering an employer.
Research indicates that there is a growing labour shortage. For every job seeker in the market, there are 2 openings. This shows that a candidate has two jobs that he can choose from - yours and that of your competitor. Well-crafted employer branding for recruitment can tip the scales in your favour.
75% Candidates consider whether an employer shares their values prior to applying for a role. This is a part of their shortlisting process. So, ensure you communicate what matters to a potential employee.
It's not just candidates who are keeping an eye on their employer's stance on values. Even current employees do. Studies show that 40% of employees state that if they disagree with their employer's take on issues, they will reconsider their employment.
A massive 72% of recruiting leaders globally stated that the employer brand influenced hiring to a very great extent. This shows the impact of employer branding in recruitment.
Employer Branding: It’s All About You (and Your Employees)
That said, employer branding is a shared responsibility. What does this mean? As an employer, you set the tone, the voice, the visual language etc. You decide what your brand's values are. You decide what kind of hires will suit your organisation.
But ultimately, your current and future employees carry the branding forward. They use what you set as a foundation to communicate on social media. Your employees and candidates have a crucial role to play in kickstarting and enforcing the employer branding process. From reviews to referrals - your employees will influence the way the narrative plays out.
If you’d like to explore how employer branding can create a positive impact for your brand or if you’d like support on making employer branding work for your organization, drop us a line on (weareskago@skagodesign.com) or on our WhatsApp number (+919538492713).
What is Employer Branding?
It is branding that serves two very specific purposes.
One is to communicate a highly unified message (visually and textually) to your employees. This ensures that when you share something with your employees, they know that it comes from their employer, ie., the brand they work for.
The second reason why employer branding is important is that it creates the framework to adopt and follow the same tonality (again, in visuals and communications) when positioning your brand as a potential employer.
What does this mean? If you have a very professional work environment but you showcase a vibrant work environment that's eventful, it becomes incongruous with your organisation’s reality.
The Litmus Test for Employer Branding
If your present employees see it, how likely are they to recognize it as coming from your brand and how likely are they to agree with it as being true? That’s the factor that decides whether your employer branding is true to your actual brand.
Assess whether your employees’ experience with your brand reflects what you've communicated? If it seems untrue to your current employees, then it's time to revise your employer branding.
Essentially, employer branding is branding that positions you as an employer to both current and future employees.
Employer Branding Statistics: The HR Perspective
This is why almost 60% of employers surveyed by Beamrey stated that employer branding is a key consideration when developing organisational HR strategy (a). Another statistic reveals that over 85% HR professionals have seen that recruitment is carrying undertones of marketing(b).
Consider this: your brand is in a noisy marketplace - not one where you are trying to get the attention of your client/customer, instead it is - one where you’re vying to grab the attention of employees who might be a good fit for your organisation.
What is the implication of this for an organisation as an employer? What could this mean for you as an employer? Your employer brand is being scrutinised by your current and potential employees. They are looking for an employer whose message in this loud marketplace shouts to them without shouting at them. They want an employer who has a message, tone of voice and visual sensibility that immediately hooks them.
To achieve this, you need to strategically invest your dollars in employer branding activities. Sometimes, this can be a challenge. That’s when you should consider bringing onboard an employer branding consultancy or employer branding agency that can direct and accelerate your efforts.
Employer Branding Statistics: The Employee Perspective
Let’s quickly explore a little more in detail “what is the purpose of employer branding?” How can it serve your organisation? To understand this better, let's look at some employer branding metrics that shows you what potential employees look for when considering an employer.
Research indicates that there is a growing labour shortage. For every job seeker in the market, there are 2 openings. This shows that a candidate has two jobs that he can choose from - yours and that of your competitor. Well-crafted employer branding for recruitment can tip the scales in your favour.
75% Candidates consider whether an employer shares their values prior to applying for a role. This is a part of their shortlisting process. So, ensure you communicate what matters to a potential employee.
It's not just candidates who are keeping an eye on their employer's stance on values. Even current employees do. Studies show that 40% of employees state that if they disagree with their employer's take on issues, they will reconsider their employment.
A massive 72% of recruiting leaders globally stated that the employer brand influenced hiring to a very great extent. This shows the impact of employer branding in recruitment.
Employer Branding: It’s All About You (and Your Employees)
That said, employer branding is a shared responsibility. What does this mean? As an employer, you set the tone, the voice, the visual language etc. You decide what your brand's values are. You decide what kind of hires will suit your organisation.
But ultimately, your current and future employees carry the branding forward. They use what you set as a foundation to communicate on social media. Your employees and candidates have a crucial role to play in kickstarting and enforcing the employer branding process. From reviews to referrals - your employees will influence the way the narrative plays out.
If you’d like to explore how employer branding can create a positive impact for your brand or if you’d like support on making employer branding work for your organization, drop us a line on (weareskago@skagodesign.com) or on our WhatsApp number (+919538492713).
What is Employer Branding?
It is branding that serves two very specific purposes.
One is to communicate a highly unified message (visually and textually) to your employees. This ensures that when you share something with your employees, they know that it comes from their employer, ie., the brand they work for.
The second reason why employer branding is important is that it creates the framework to adopt and follow the same tonality (again, in visuals and communications) when positioning your brand as a potential employer.
What does this mean? If you have a very professional work environment but you showcase a vibrant work environment that's eventful, it becomes incongruous with your organisation’s reality.
The Litmus Test for Employer Branding
If your present employees see it, how likely are they to recognize it as coming from your brand and how likely are they to agree with it as being true? That’s the factor that decides whether your employer branding is true to your actual brand.
Assess whether your employees’ experience with your brand reflects what you've communicated? If it seems untrue to your current employees, then it's time to revise your employer branding.
Essentially, employer branding is branding that positions you as an employer to both current and future employees.
Employer Branding Statistics: The HR Perspective
This is why almost 60% of employers surveyed by Beamrey stated that employer branding is a key consideration when developing organisational HR strategy (a). Another statistic reveals that over 85% HR professionals have seen that recruitment is carrying undertones of marketing(b).
Consider this: your brand is in a noisy marketplace - not one where you are trying to get the attention of your client/customer, instead it is - one where you’re vying to grab the attention of employees who might be a good fit for your organisation.
What is the implication of this for an organisation as an employer? What could this mean for you as an employer? Your employer brand is being scrutinised by your current and potential employees. They are looking for an employer whose message in this loud marketplace shouts to them without shouting at them. They want an employer who has a message, tone of voice and visual sensibility that immediately hooks them.
To achieve this, you need to strategically invest your dollars in employer branding activities. Sometimes, this can be a challenge. That’s when you should consider bringing onboard an employer branding consultancy or employer branding agency that can direct and accelerate your efforts.
Employer Branding Statistics: The Employee Perspective
Let’s quickly explore a little more in detail “what is the purpose of employer branding?” How can it serve your organisation? To understand this better, let's look at some employer branding metrics that shows you what potential employees look for when considering an employer.
Research indicates that there is a growing labour shortage. For every job seeker in the market, there are 2 openings. This shows that a candidate has two jobs that he can choose from - yours and that of your competitor. Well-crafted employer branding for recruitment can tip the scales in your favour.
75% Candidates consider whether an employer shares their values prior to applying for a role. This is a part of their shortlisting process. So, ensure you communicate what matters to a potential employee.
It's not just candidates who are keeping an eye on their employer's stance on values. Even current employees do. Studies show that 40% of employees state that if they disagree with their employer's take on issues, they will reconsider their employment.
A massive 72% of recruiting leaders globally stated that the employer brand influenced hiring to a very great extent. This shows the impact of employer branding in recruitment.
Employer Branding: It’s All About You (and Your Employees)
That said, employer branding is a shared responsibility. What does this mean? As an employer, you set the tone, the voice, the visual language etc. You decide what your brand's values are. You decide what kind of hires will suit your organisation.
But ultimately, your current and future employees carry the branding forward. They use what you set as a foundation to communicate on social media. Your employees and candidates have a crucial role to play in kickstarting and enforcing the employer branding process. From reviews to referrals - your employees will influence the way the narrative plays out.
If you’d like to explore how employer branding can create a positive impact for your brand or if you’d like support on making employer branding work for your organization, drop us a line on (weareskago@skagodesign.com) or on our WhatsApp number (+919538492713).
