A New Language of Luxury:
Crafting Brand & Digital Harmony
Client
Goyal
Industry
Real Estate
SOLUTION.
Design
Luxury in simplicity was the way to go for us. While we had to adapt all communication to the 'premium' tag, we also had to keep in mind that the company's real estate projects spanned one bedroom apartments and also four bedroom villas, and the brand language had to cover the entire spectrum. We chose bold colours, textures, and simplistic illustrations and iconography - something that has always been a constant with the brand. Shades of gold, silver and bronze, and textures related to the housing business was at the core of the design approach.
Content
No matter how premium the look and feel might be, if it isn't put in words, literally, it doesn't come together. All copy needed a completely new approach, right from the way we addressed team members, to how we labelled the properties and restructuring calls to action. It was rebranding down to the smallest detail, to ensure that every stitch stays in place for the larger picture to come across with conviction.
