A Visual Identity That Resonates Worldwide with Impact
Client
Mosip
Industry
Information technology
Mosip
As MOSIP interfaces with key decision makers and bureaucrats within global government bodies, it needed a unified brand architecture that would allow others to perceive the platform as a singular entity with a singular identity across nations and geographies.
The Solution
The first step was the visual branding process. We strategically crafted a brand language and visual system that could be extended seamlessly across MOSIP’s sub-brands.
The visual identity was developed with an illustration style, brand colors, photography and font that could visually communicate the company’s purpose - empowerment. We steered clear of visual elements that indicated that the community they serve is in need.
A visual system (consisting of all branding elements) to represent a community of people who are integral to a country’s heritage and culture, and benefit from the additional resources the country has to offer.
Brand Framework
Logo Type
The key objective was to refresh the main logo, while also capturing the key elements of the previous logo to ensure brand recognition and familiarity.
Color
Photography
Illustrations
Illustration System Components
We have three mainof illustration system to optimize illustration for different point touch.
